2021 Holiday Shopping Trends You Should Know

Global Supply chain and shipment delays, labor shortages, and price inflation is forcing consumers to start their holiday shopping now rather than later. Customers won’t wait to shop black Friday and Cyber Monday deals this year in fear that top-list items will be more challenging to come by. Many have already begun securing popular gifts, avoiding potential bottlenecks that could impede on-time shipment. 

You, like many other retailers, probably have already begun experiencing influxes of Holiday shoppers. Still, you may wonder how to manage retail operations to provide customers with positive, convenient experiences while maintaining a healthy bottom line through year’s end.

Here are some insightful trends to bear in mind:

of customers plan to do most or all of their holiday shopping at brick-and-mortar store locations

of customers plan to spend more on holiday shopping this year

of customers have already started holiday shopping this month.

of customers say that COVID-19 will impact their shopping behavior this year.

Group 124 (1)

Customers plan to spend between $501-$1,000 this holiday season.

Curbside PickUp (1)

Curbside and in-store pickup grew retail revenue to $58.52 billion in 2020 and will continue driving customers to storefronts locations. 

Similar to last week’s article — Changing Consumer Behavior Trends Will Dictate Restaurant Industry’s Recovery This Fall — the key to driving shoppers to your storefront is meeting customers where they are.

For retailers like you, this could mean implementing some of the following:

Offering Buy-Now-Pay-Later Options

Many retailers are replacing traditional layaway options with Third-party merchants like Klarna and [blank], providing customers the flexibility to make purchases while fully being compensated upfront. 

Selling Digital Gift Cards

Consider selling digital gift cards on your website as an easy and convenient gift option for customers with limited holiday budgets. Doing so will also help drive post-holiday foot traffic as gift card recipients visit in person to redeem store credit.

Promoting In-Store Week Day Sales

Product price inflation is motivating customers to seek out discounts to save money. On days when foot traffic is low, run a day-specific sale or digitally distribute in-store coupons to drive customers to your brick and mortar location.

Please pay it forward by sharing this article with retail owners you know around the neighborhood. Keep an eye out for our next article about fall consumer behavior trends in the professional services industry. 



“2021 Holiday Spending & Seasonal Trends.” NPD Group, NPD Group, 25 Oct. 2021,.

Almond, Rob. “Council Post: Five Trends to Watch during the 2021 Holiday Shopping Season.” Forbes, Forbes Magazine, 12 Oct. 2021,.

“Marketing Forecast: Holiday 2021.” Markacy, Markacy, 20 Oct. 2021,.

melissa_repko. “Fewer Deals and Shipping Delays: Here Are Some Early Predictions for the Holiday Season.” CNBC, CNBC, 14 Sept. 2021,.

Power, Rhett. “How the Upcoming Holiday Season Could Define the ‘New Normal’ for Retailers.” Forbes, Forbes Magazine, 11 Oct. 2021,.

Team, PowerReviews. “PowerReviews Holiday Consumer Survey 2021.” PowerReviews, PowerReviews, 24 Sept. 2021,.

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