A Quick Guide to Using Google Posts

Google My Business (GMB) is a local listing platform that refers your business to thousands of online customers searching for retailers on Google Maps and Google’s search engines. Small businesses, like you, can connect with new and existing customers online with Google Posts,  a GMB tool that allows you to publish promotions and advertisements for your products and services for free! Regularly posting on GMB is beneficial as doing so keeps customers engage and helps drive sales. 

 

Three Reasons Why You Should Post on Google My Business.

 

 

Increased Brand Awareness and Positive Word-of-Mouth

Posting on GMB makes your business discoverable to new customers and keeps existing customers interested and engaged. Customers can share your posts by email or on social media, organically helping build awareness and positive word-of-mouth for your brand. 

 

Free Promotion and Advertisement. 

Google Posts helps your ads reach a wider audience, attracting new leads and converting more customers. By optimizing your GMB profile, more customers can discover your business using geolocated searches and Google maps. 

 

Strengthened Local SEO and Better Search Engine Ranking 

Customers who interact with your posts improve your click rate and page ranking. Those who visit your website help build ‘behavioral signals,’ a significant contributor to your SEO score. Simply having an optimized GMB profile enables you to rank above 40% of local competitors without one.  

 

Get started posting in five easy steps: 

 

1.) Understand Your Goal and Select a Post Type

Will your post be about an upcoming event, special promotion, or a general announcement? Deciding on a post type will help you determine what information you’ll need to include in your messaging and call-to-action. Currently, there are six post types (e.g., offers, products, what’s new, events, updated business hours, and COVID-19 updates). Click here to learn more about them.

2.) Upload Relevant, High-Quality Images or Videos

Upload a high-quality image or video that’s relevant to the purpose of your post. Both photos and videos should be well-lit and eye-catching. Images must be uploaded as either PNG or JPEG files and be at least 400 pixels wide by 300 pixels tall. Videos, however, can be uploaded in various formats but cannot be more than 30 seconds or 100 MB. 

3.) Give Your Post a Captivating Title

Capture your customers’ attention with a descriptive and compelling title in five words or less. Longer titles will get cut off after 100 characters, and customers aren’t likely to click and read what’s remaining of it. Your post’s title should be compelling and informative to increase the likelihood of driving customer engagement and generating conversions. 

4.) Concisely Describe the Details

When writing your post description, remember to keep messaging concise and informative. You only have 1,500 characters to fill your customers in on all the essential details, but ideally, you should only use up to 300 characters. Make them count by quickly identifying your announcement’s who, what, when, where, and how. 

5.)Direct Customer with a Call-to-Action

Direct customers to take action by selecting a relevant call-to-action (CTA) button. Unsure what CTA button to use? Refer back to the post type you selected in step one for a hint. Most CTA’s accompany specific post types. For example, posts promoting a new product will have a ‘buy’ or ‘order online’ call to action. Click here to view sample posts and CTA’S. 

Log on to Google My Business and start posting today. Happy Posting!

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