Google My Business Now Called Google Business Profile

Last Thursday, Google announced that moving forward, ‘Google My Business’ (GMB) will be called ‘Google Business Profile.

The name change is accompanied by a rollout of new convenient features, including an upgraded Google Search and Maps experience and a multi-listing management dashboard. The remodeled experience now allows single-listing businesses to sign-up and manage their profiles directly from Google Search and Maps: claiming and verifying their business, updating basic information, and resolving alerts.

Features in This Update Include:
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Multi-Listing Manager Dashboard enabling efficient management of all your business locations

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Message inbox alerting you in real-time when customers contact your business directly from your business profile

call history

Call History Log tracking calls from your business profile (currently only available to a sample of businesses)

Optimizing your Google Business Profile makes your business:


more likely to be considered


more likely to drive clicks


more likely to attract nearby customers


more likely to lead to a purchase

Keeping Your Google Business Profile Optimized:

Customers are more likely to visit and contact your business when your listing contains accurate information and enticing photos. Follow the checklist below to keep your Google Business Profile current, and we’ll take care of syndicating your updated business info across other online directories.

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Update your hours of operation to include holiday hours and days when your business may be closed. 


Confirm your service list is current and includes concise service descriptions.


Add high-quality photos of your products, services, and establishment.


Ensure your product catalog is up-to-date and accurate.

Editing Your Business Profile Directly from Google Search:

Google’s new features make optimizing your business profile easy and convenient.

Follow the steps below to edit your local listing:

  1. Log into Gmail with the email used to register your Google Business Profile. 
  2. Access your local listing by typing ‘my business’ in Google Search. 
  3. Towards the bottom of your listing, click ‘Edit your business information.


A knowledge panel will appear where you can edit basic information about your business, such as your business category and description, contact information, hours of operation, and more. 


Schwartz Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, Barry. “Google My Business Now Known as Google Business Profile as Google Migrates Features to Maps and Search.” Search Engine Land, Third Door Media, Inc. , 4 Nov. 2021. 

Sherry BonelliNovember 4, 202110 min read VIP CONTRIBUTOR Sherry BonelliOwner. “The New Google Business Profile: A Complete Guide for Local SEO.” Search Engine Journal, Alpha Brand Media, 8 Nov. 2021.

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