Beginning this summer, Google will require all advertisers to verify their identity for eligibility to run ads on the Google platform as part of Google’s expanded identity verification policy. The initiative aims to protect the digital advertising ecosystem and build trust amongst Google users by disclosing who is advertising to them.
Please submit one (1) of the following acceptable documents by the deadline:
- Any document, notice, or letter either issued by the IRS or stamped by the IRS that states your Organization name. Some examples are CP575, 147C, CP299, 988, 937, 1050, 5822 etc.
- Forms submitted to the IRS will only be accepted if a copy of the form is available on the IRS website. Some examples are Forms 8871 and 990. See here (political organizations) and here (tax exempt organizations) for ways to search for your organization on the IRS website.
- Certificate of Business Incorporation issued by the state where you conduct business activities that states your Organization name
- Your most recent SEC filing (e.g., 10-K, 10-Q or 8-K forms) that state the Organization name
- Business credit reports that state your Organization name from Experian, Equifax, TransUnion or Dun & Bradstreet.
Form to allow clients to upload proof of identification to be verified by Google and eligible to continue running ads.