How Restaurants can Brace for COVID-Related Challenges in 2022

COVID cases are spiking again across the country due to the highly contagious Omicron variant. However, fully vaccinated and boosted individuals are still prone to contracting and transmitting the virus this time around, causing many consumers to retreat indoors.

You, like many other business owners working in the food and beverage industry, may be wondering how to brace for additional COVID-related challenges in 2022. Take a deep breath because the good news is that previous recovery efforts have equipped you with the experience necessary to keep revenue flowing.

Here's how you can outsmart the Omicron
variant and keep serving customers.

Group of friends drinking wine and dining outdoors.
Curate an Outdoor Dining Experience

Customers feel more comfortable dining in small groups outdoors with ample air circulation. If possible, prepare an outdoor seating area with heaters where your customers can feel safe and warm socializing while enjoying a delicious meal at your restaurant.

Continue Promoting Online Delivery & Takeout Orders

Consumer dining trends during the pandemic observed that most customers prefer delivery and takeout orders. Not only is it an ideal choice for minimizing the spread of COVID, but customers also value the convenience of having fully-prepared meals brought to them.

A man delivering food to a woman in an apartment.
Man receiving food via curbside pick-up.
Make Curbside Pick-Up Available

Delivery fees can impact customers’ decisions when ordering online from your business. Maximize takeout orders with curbside pick-up so that customers can continue enjoying the convenience of having food delivered to them without the additional expense.

Keep Your Google Business Profile (GBP) Up-to-Date

Remember to update menu items on your Google Business Profile if changing your offerings, and be sure also to add additional services like curbside pick-up or delivery. Doing so ensures that customers view the most up-to-date information when ordering online from your business. Both menu items and services show as Google Justifications, helping you attract more local online customers.

Man browsing food on the internet

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